Launching in November 2016 Pokémon Sun and Pokémon Moon were Nintendo’s biggest ever UK launch., selling double the numbers of Pokémon Ruby and Pokémon Sapphire in 2014.
The UK launch party for Pokémon Sun and Pokémon Moon was done in style by Player1 Events. We handled the transformative theming, attendee catering and walkabout characters, along with providing a retail solution for the game. Selected members of the Pokémon community and press were invited down to the Old Truman Brewery in London, arriving to a Hawaiian themed paradise, representing the ingame location of Alola. Attendees could get hands on with the game a day before its world wide release, along with meeting the creator of the title.