We are a full solution, creative event production agency with over 20 years of experience creating and running events.
We help bring brands to life with ideas and activations designed to be targeted and delivered to the correct audience in a relevant way. The marketing landscape has changed and modern brands need to be responsive and fast-moving. Traditional media is increasingly becoming a less authentic method of reaching an audience. Brands need to find a way to have a conversation with their customers, discovering what they want, rather than telling them what they think they need.
This is where we come in.
We live in a world of empowered consumers who have an unrivalled ability to edit and avoid advertising. Brands need to cut through and form an immediate bond with consumers; we can help facilitate this in various ways.
If you’re unsure what would be most effective for your brand, here are a few options and examples of what we can help you with.
What better way to showcase your IP than with an event to celebrate what makes your product special. Showcase your brand, announce new products when your audience is at its most engaged or just create an experience tied to your product that your customers will never forget. With brand events, we can work with you to transform your product into an experiential offering that is guaranteed to engage your existing community whilst also connecting you with a new audience.
Whether you want to educate your employees about the variety of products you offer or inspire them with a showcase of what makes your brand special, an internal conference can help you achieve that. We can work with you to provide a space to demonstrate your products to an internal guest list and leave them with a wider knowledge of what makes your business unique.
Are you interested in exhibiting at an event and activating your brand in an experiential activity that leaves your delegates engaged and wanting more but don’t know where to start? Our incredible team of event organisers, logistics managers and partnership experts can help you bring your vision to life!
Take advantage of gaming’s most engaged community in the UK and bring your brand to life alongside our flagship event; Insomnia Gaming Festival. We have multiple opportunities to best present you at our event, or we can work with you to create a “show-within-a-show”.
If there’s another opportunity at Insomnia you’re interested in, check out the Insomnia page.
At our core, we are LAN and Esports specialists and we can help you deliver tournaments from grass-roots level all the way to professional esports events. We’ve worked with multiple esports partners such as Ubisoft and Call of Duty League to provide multiple levels of esports tournaments.
If you want to find out more about how we can provide professional esports tournaments for play and spectating, check out our esports page today.
For Jagex, their community is key. It was this feeling that led them to create an event devoted to thanking the fans and the game they love. RuneFest is a fully immersive event, real world celebration of RuneScape, turning plain convention halls into landscapes pulled directly from the game. The show is filled with content, from The Night Before party; to an activity based treasure trail; and all important Developer and Community talks on the Main Stage. Alongside this, key community influencers run tournaments and interactive crowd segments.
Player1 Events assisted Mojang in running Minecon: a fan event dedicated to one of the largest games ever published. Minecon brings fans together with their favourite content creators, and the developers of their favourite game modes. In our time running the event we’ve taken it over to the USA, and even brought it world wide with dedicated viewing parties.
We also took control of running a large scale esports tournament with a live finals on the Minecon Earth stage, streamed to thousands worldwide via the viewing parties.
As part of a long term partnership, we assisted GAME Retail in their annual Store Managers Conference. The event gathers over 350 Store and Regional managers together for a three day conference comprising of an Expo with hands on experiences of unreleased titles, Keynote speeches and Classroom sessions. The content is provided from both key partners and GAME Directors, to prepare the business for peak trading
Activision Blizzard needed a partner to run an internal conference for their EMEA team as their business opened up post-COVID. Alongside keynotes, breakout sessions and business updates the team also wanted all 150 delegates to get hands-on with their 5 key titles simultaneously. We created themed areas, running these core games across mobile, PC and console within a giant marquee. The day was followed up with a post-event drinks and networking session where we provided themed cocktails and catering for the team.
When Yu-Gi-Oh! wanted to get back into events by attending the London MCM they chose us to assist with their stand build. Working with their team we advised on the design and layout of the space, creating a booth that would run their digital titles alongside classic TCG play. We then delivered the stand on-site, providing support across the weekend.
525sqm, 100 desk battle royale activation at Insomnia. 4 days of prized PUBG matches, in a fully themed environment. To match the look and feel of the game, the space was built around a crashed plane and featured themed hosts and casters. Every match was streamed and there was also a packed out physical viewing space on site.
A “show within a show”, the Ubisoft Experience was a 2-day event held at i65 with the aim of rewarding the highly engaged Ubisoft audience in the UK. The Insomnia team worked closely with Ubisoft to deliver this first of its kind event.
Featuring a mix of experiential and hands on content, the The Ubisoft Experience was a varied and diverse event celebrating the wide range of Ubisoft titles, from Street Racer to Watch Dogs: Legion.
Content included; a Roller Champions Roller Disco, Assassin’s Creed freerunning, Just Dance Stage, Splinter Cell themed escape room and retro set ups, all running alongside Rainbow Six Siege esport show matches and Developer panel talks from voice actors and game designers. The show gave Ubisoft a chance to present their titles in a new, exciting way with all proceeds from ticket sales donated to Insomnia’s charity partner Special Effect.
We worked with Rekt Global and Activision to deliver the Royal Ravens Home Series of the Call of duty League at the Copper Box Arena in London. Working with our partners, we oversaw all event operations activity including venue management, logistics, network and power, floor planning and risk management.
As well as event operations, we also managed the ticketing for the event along with our chosen ticket provider See Tickets. With this we monitored allocations, pricing and the naming of tickets to create a more appealing customer journey and ultimately increase ticket revenue.
Working with Riot we helped deliver their 10 Years of League of Legends event, a player focussed celebration at the Excel in London. The weekend featured a Riot Pls, where a huge amount of new content was announced alongside a 500 seater LAN.